Liliana Ovalle is a London-based designer from Mexico who graduated from the Royal College of Art in 2006. Her work includes commissions and production pieces for Plusdesign Gallery, MAXXI Museum and Nodus amongst others.  Her designs, diverse in materials and techniques, reflect different themes and processes, from referencing situations observed in the urban context to exploring vernacular craft techniques.

Her work has been selected for multiple exhibitions including Design Miami, Gallery Libby Sellers and Museo Poldi Pezzoli.  Her pieces Sinkhole Vessels are part of the permanent collection at Museum of Arts and Design in New York, and her table Colour Me Red was recently acquired by the Centre National des Arts Plastiques in France.

Since February 2011 Liliana is a researcher at the Interaction Research Studio, Goldsmiths University of London.


Keynote Speaker

rethinking context



México Mágico

México Mágico is the reinterpretation of the magic that exists in the day-to-day life of Mexico City, those random, chaotic and exciting moments that feed Mexican popular culture.

This exhibition is the reflection of this context, the admiration, and surprise of discovering everyday life and reinterpreting it in everyday objects that accompany the lives of people around the world.

Andrés lhima

Product Design



Ciudad de México es la sede de una vibrante cultura popular, es el escaparate de los íconos más reconocibles de la mexicanidad, desde Frida Kahlo hasta la Lucha Libre.


Sin embargo, nuevas identidades emergen, transforman y expanden nuestra percepción de lo que reconocemos como mexicano. A través del diseño, éstas nuevas identidades se sintetizan en productos tangibles que moldean y redefinen los estereotipos más arraigados a la cultura mexicana.

En éste eje temático se muestra una selección de diseño original, innovador, inesperado y sobre todo 100% mexicano.


Palabras clave: Innovación, nuevas identidades, diseño glocal, diseño gráfico, diseño de producto, diseño industrial


墨西哥城是充满活力的流行文化之乡,从超现实主义的女画家弗里达·卡罗(Frida Kahlo)到自由奔放的墨西哥式摔跤(Lucha Libre),你在这里可以找到最具代表性的流行元素。



关键词: 创新,新形象认知,glocal设计,



Mexico City is the home of a vibrant popular culture; it is the place where the most recognizable pop icons can be found, from Frida Kahlo to Lucha Libre.


However, new identities emerge, transform and expand our perception of what we recognize as Mexican. Through design, these new identities are synthesized into tangible products that shape and redefine the stereotypes most deeply rooted in Mexican culture.


In this thematic axis, a selection of original, innovative, unexpected, and above all 100% Mexican design is shown.


Keywords: Innovation, new identities, glocal design, graphic design, product design,
industrial design